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Alaffia

Lanaia Edwards

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By: Jamie Matusow

Editor-in-Chief

“Clean and fair-trade beauty” brand Alaffia has announced the promotion of veteran global marketing executive Lanaia Edwards as its new chief marketing officer. In this role, Edwards will oversee marketing, creative, product development, and brand strategy, driving and accelerating growth globally. She has a track record of brand marketing experience, with a focus in natural beauty and personal care, and has held posts at Sundial Brands (SheaMoisture, Nubian Heritage, nyakio and MCJW), Lumene USA and Namaste Laboratories.

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